Marketing Student - UW Oshkosh

AI-Driven Marketing Specialist

Hi, I'm Juan Prieto (JP) — a digital marketer building AI-driven systems for measurable growth. I manage social, email, and web content for four UW Oshkosh academic programs, from Meta ad campaigns and SEO/AEO strategy to a newsletter reaching 1,500+ students.

View selected work What I do

About

About me

Marketing, photography, and a growing interest in AI

I'm a Digital Marketing student at UW Oshkosh, graduating May 2027. Beyond running day-to-day marketing for four academic programs, I shoot photography and edit video, hold certifications in digital marketing and social media, and I'm increasingly focused on building AI-assisted tools that make campaigns smarter and easier to measure.

Juan Prieto (JP)

About

2027Graduating May
4Programs managed
1,500+Newsletter subscribers
4Certifications
JP with colleagues at UW Oshkosh

About

Recent Work

Work and Ongoing Projects

I currently work at the Titan Connect Agency, where I manage client accounts and social campaigns; produce video content for campus-wide initiatives; run alumni partnership campaigns; and handle social, email, and web marketing.

Work

Digital marketing, done end to end

I run social media across Facebook, Instagram, and LinkedIn (alumni spotlights, student features, event coverage, new program launches), write the Business Bulletin — a Constant Contact newsletter reaching 1,500+ business students — and ran a Meta ad campaign. With admin access to UWO's website, I build and edit pages in WordPress and Divi Builder, and contributed to the content migration to UWO's new site. On social, I also shoot photography and edit video content, plus design supporting materials like banners and flyers.

I'm also exploring AI in marketing — building websites with AI-assisted tools and developing agents geared toward marketing and optimization.

Focus Digital marketing
Based Oshkosh, Wisconsin
Programs School of Business · MBA · Sales · Education & Human Services
Channels Social · Email · Web · Paid
Also Photographer & video editor

Credentials

Certifications & licenses

Digital Marketing Certificate Stukent
Social Media Certificate HubSpot
Property Insurance License Erie Insurance
Casualty Insurance License Erie Insurance

Selected work

Projects, Campaigns & Everything In Between

Each project below covers strategy through execution — I plan it, build it, publish it, and report on it.

SEO & AEO

AI-Driven SEO/GEO/AEO Websites

Ongoing search optimization initiative: applying technical SEO, on-page best practices, and GEO/AEO techniques to improve visibility in both traditional and AI-driven results.

SEO / GEO / AEO Web development

AI & automation

AI-Driven Automation

I build AI agents for predictive marketing — analyzing current campaign performance to identify what's working and forecast what should run next.

AI agents Predictive analytics

Video production

Titans Day of Giving

Interviewed and highlighted college scholarship recipients for UWO's Titans Day of Giving campaign, producing a video following a script from University Advancement. Also developed a brand kit for the campaign, now featured on UWO's official Titans Day of Giving website.

Premiere Pro Video editing Production coordination

Partnership campaign

UWO x Plexus

A three-post social collaboration with Plexus: an intro post surfacing the UWO alumni working there, a spotlight featuring alumni employees, and a closing thank-you for hiring UWO students. Co-branded to both organizations' guidelines.

Brand partnership Social strategy Copywriting

Account management

Titan Connect Account Handoff

Documented and transitioned a full client account to an incoming content specialist — content calendar process, brand standards, platform access, and a paired posting period so nothing dropped during the switch.

Process documentation Brand governance Training

Ongoing program

Multi-Program Social Media Management

Manage social media presence (Facebook, Instagram, LinkedIn) for four University of Wisconsin Oshkosh programs: the School of Business, MBA Program, Sales Program, and School of Education and Human Services. Responsible for content creation, posting, and tracking analytics/metrics across all platforms to grow engagement and visibility for each program.

Program marketing Analytics Photography

Email marketing

Business Bulletin

Write and send a recurring newsletter to roughly 1,500 business students — owning the calendar, the copy, the layout, and the performance review that shapes the next send.

Email Editorial calendar

Web & SEO

UWO Website Migration

Contributed to migrating content from UWO's legacy website to its new platform, transferring and reformatting pages in WordPress/Divi Builder. Optimized content for SEO throughout the transfer and ensured all pages met UWO's brand and style guidelines.

WordPress / Divi Builder SEO Content migration

Campaigns & Projects

Work I've run start to finish

Campaigns and projects I've planned, executed, and completed for UW Oshkosh's academic programs — start to finish, not just the deliverable. Hover a panel to expand it.

Involvement

Programs, Agencies, Clubs, and much more.

Organizations, agencies, and clubs I've been part of on and off campus. Hover a panel to expand it.

Events

Events, Campus Engagements, and Stats.

Fairs, festivals, and program milestones from around campus. Hover a panel to expand it.

Photography

Behind the lens

Event coverage, portraits, and everyday moments.

Photography

Some of my work

The events I've covered, the portraits I've shot, and much more.

Results

Marketing analytics across every program

Pulled directly from LinkedIn Analytics and Meta Business Suite for each program whose accounts I manage. Switch programs to see the breakdown.

Rolled up from each program's own reported numbers below — K-values (e.g. 43.4K) are summed at face value, so totals are close but not cent-exact.

LinkedIn — combined 4 programs
Audience 3,847 3,609 page followers (Business, MBA, Ed & HS) + 238 Sales Program group members
Impressions 115,959 Business, MBA & Ed & HS pages — Sales Program Group reports 9,940 post views separately
Engagements 2,900 Reactions, comments & reposts across all LinkedIn pages
Facebook — combined 4 programs
Views 236.4K
Content interactions 3.4K
Follows 192
70.9K viewers 1.3K link clicks 6.2K page visits
Instagram — combined 3 programs (MBA has no Instagram)
Views 129.1K
Content interactions 4.2K
Follows 275
25.7K reach 0 link clicks 3.7K profile visits
Reach by platform, all programs
Facebook views
236.4K
Instagram views
129.1K
LinkedIn impressions
115,959
LinkedIn Group post views
9,940
LinkedIn 365-day window, as of Sep 21, 2026
Followers+15%
2,899 401 new followers this period
Impressions+71%
94,528 23,077 members reached · 48% in-network / 52% out
Engagements+511%
2,497 Reactions, comments, reposts, saves & sends combined
2,332 reactions 103 comments 24 reposts 17 saves 14 sends 7 link engagements
Frank Martin — alumni spotlight9K impressions · 222 engagements
Dr. Manohar Singh — inauguration6K impressions · 262 engagements
Dayne Rusch / VYPER — alumni spotlight6K impressions · 126 engagements
Instagram Jan 1 – Sep 21, 2026
Views+67.7%
63.7K
Reach−3.2%
12.9K
Content interactions+243%
2.5K
0 link clicks (−100%) 2K profile visits (+182%) 151 follows (+277.5%)
Facebook Jan 1 – Sep 21, 2026
Views+210.8%
43.4K
Viewers
12.9K
Content interactions+88.5%
882
17 link clicks (+1.6K%) 1.6K page visits (+92.8%) 61 follows (+96.8%)
Reach by platform
LinkedIn impressions
94,528
Instagram views
63.7K
Facebook views
43.4K
Engagement breakdown Reactions, comments, and more — by platform
Reactions
2,332
Comments
103
Reposts
24
Saves
17
Sends
14
Content interactions
2.5K
Profile visits
2K
Follows
151
Link clicks
0
Page visits
1.6K
Content interactions
882
Follows
61
Link clicks
17

On Facebook and LinkedIn only — no Instagram presence for this program.

LinkedIn Sep 20, 2025 – Sep 19, 2026
Followers
661 73 new followers this period
Impressions (full year)
16,244
Impressions (last 30 days)+12.2%
766
264 reactions (year) 5 comments (year) 13 reposts (year)
Recent snapshot (Aug 21 – Sep 19)All organic
Reactions8 (−52.9%)
Comments0
Reposts3
Facebook Jan 1 – Sep 21, 2026
Views+2.2K%
43.6K
Viewers
22.6K
Content interactions+274.3%
131
1.2K link clicks (+5.5K%) 603 page visits (+78.4%) 13 follows (+160%)
Reach by platform
Facebook views
43.6K
LinkedIn impressions (year)
16,244
Engagement breakdown Reactions, comments, and more — by platform
Reactions
264
Reposts
13
Comments
5
Link clicks
1.2K
Page visits
603
Content interactions
131
Follows
13
LinkedIn Sep 20, 2025 – Sep 19, 2026
Followers
49
Impressions
5,187
Page searches+79.4%
61 last 7 days · top keywords "Human services," "UW Oshkosh school education"
119 reactions 1 comment 1 repost 71 page views 38 unique visitors 0 custom button clicks
Facebook Jan 1 – Sep 21, 2026
Views+129%
148.1K
Viewers
34.9K
Content interactions+101.9%
2.4K
117 link clicks (+64.8%) 3.9K page visits (+39.5%) 117 follows (+72.1%)
Instagram Jan 1 – Sep 21, 2026
Views−0.4%
64.4K 10,017 from Facebook · 54,391 from Instagram
Reach+15.8%
12.7K
Content interactions+23.7%
1.7K
0 link clicks 1.6K profile visits (+77.2%) 115 follows (+3.6%)
Reach by platform
Facebook views
148.1K
Instagram views
64.4K
LinkedIn impressions
5,187
Engagement breakdown Reactions, comments, and more — by platform
Reactions
119
Page views
71
Unique visitors
38
Comments
1
Reposts
1
Page visits
3.9K
Content interactions
2.4K
Link clicks
117
Follows
117
Content interactions
1.7K
Profile visits
1.6K
Follows
115
Link clicks
0

Running about a month and a half as of this writing — smaller numbers reflect a newer effort, not underperformance.

LinkedIn Group Aug 1 – Sep 21, 2026
Total members
238
Active members+21%
5,284 past 7 days
Post views+24%
9,940 past 7 days
7 posts (0% change, past 7 days)
Instagram Aug 1 – Sep 21, 2026
Views+405.1%
990
Reach+840%
141
Content interactions+3.5K%
36
0 link clicks 64 profile visits (+190.9%) 9 follows (+350%)
Facebook Aug 1 – Sep 21, 2026
Views+607.8%
1.3K
Viewers+518.7%
464
Content interactions+100%
28
1 link click (+100%) 50 page visits (+22%) 1 follow (+100%)
Reach by platform
LinkedIn post views
9,940
Facebook views
1.3K
Instagram views
990
Activity breakdown Members, views, and more — by platform
Post views
9,940
Active members
5,284
Total members
238
Posts
7
Page visits
50
Content interactions
28
Link clicks
1
Follows
1
Profile visits
64
Content interactions
36
Follows
9
Link clicks
0

Capabilities

My Core Focus

Areas of Expertise

Strategy & analytics

  • Campaign planning
  • Metrics tracking & reporting
  • Keyword research
  • Audience & channel selection

Content & creative

  • Social content across FB, IG, LinkedIn
  • Video editing & production
  • Photography
  • Graphic design & brand standards

Web

  • Website creation
  • Web optimization
  • WordPress & Divi builds
  • Divi Builder
  • On-page SEO
  • GEO
  • AEO

Advertising & email

  • Meta ads
  • Newsletter strategy
  • Copywriting
  • Performance review

Toolkit

What I work in daily

Canva Adobe Premiere Pro Adobe Photoshop WordPress Divi Builder Meta Ads Manager Facebook Instagram LinkedIn Keyword research tools Email platform Analytics dashboards

Contact

Contact me

Open to full-time marketing roles and freelance projects — Digital Marketing, Web Development, Social Media, Photography and much more. If you need someone who can hit the ground running, get in touch down below.

linkedin.com/in/-juanprieto

Let's get you to the right place

Send a few details and I'll get back to you directly — this opens an email addressed to me with everything filled in.